Sherpa Study: 58% Prefer Sites with Reviews

interactive101 — Fri, 13 Apr 2007 23:49:33 +0000

great article covered by Bazaar- memorable quotes include:

“71% of online shoppers read reviews, making it the most widely read consumer-generated content.”
“rating and reviews is the second most important site feature behind search and online buyers who site ratings and reviews most useful site feature has more than doubled from 05 to 06 (Jupiter).